Healthcare Providers Turn to Google and Bing as Effective Dental Website Marketing Tools

Dentists and doctors are keeping away from conventional methods of medical and dental advertising in favor of employing sites such as Google, Metacafe and Daily Motion as options for low-cost dental website marketing to promote their practices by using targeted keywords for video and article content to improve their search engine rankings which will attract new prospects.

Due to negative connotations in the past related to marketing in the medical field, several medical and dental providers have refrained from implementing healthcare and dental marketing to promote their health-related knowledge, considering many unethical medical practitioners exploited it at the cost of the patients they were successful in attracting to their treatment centers. This challenged the standing of more serious dentists and doctors who could have utilized advertising and marketing for themselves for the purpose of building high-quality, regarded establishments.

With the market crash of 2008, many doctors and dental practitioners of sound standing have acknowledged that times are now altered, and in order to keep their clinics viable, have relaxed their unyielding views towards medical marketing. Now, more than ever, healthcare practitioners have recognized the importance of marketing following losing large percentages of their patient bottom because of massive lay offs and lack of healthcare and dental protection. With drastic cuts to their spending budgets for advertising, dentists as well as doctors are looking for cost-effective methods of advertising to introduce their practices to possible patients.

"Google is the tool which will drive you to a larger, better practice," says Helmut Flasch, a medical and dental practice management consultant and CEO of Doctor Relations, Inc., a medical and dental consulting organization found in the Greater Los Angeles area of Southern California. He further clarifies that simply by guiding dental practices to make simple video interviews about themselves as well as their dental offices to propagate to countless online channels because Google likes displaying videos that its crawlers come across on heavily traveled websites such as YouTube, Bebo and DailyMotion.

"With a lot of short video clips about your office which are then uploaded all over the web, Google's crawlers will notice and will consider you well-liked and noteworthy enough to be integrated several times on its very first, second and third internet pages. In turn, Search engines, like Google and Bing crank out loads of incoming revenue from advertisers reliant on website content and videos that you develop, so to a degree, you are working with Google's large reservoir of earnings to market your practice," says Mr. Flasch.

Flasch demonstrates a comparison between print newspapers and Google. He describes that traditional newspapers are usually supported by advertisers which enables them to hire reporters to generate their content whereas Google uses an open-source format to amass content for no charge from its general public. Google makes its earnings through selling ad space to advertisers mainly because its content and platform attract a multitude of customers, which makes it effective for inexpensive online dental website marketing.

"A website that gets heavy targeted traffic like YouTube needs you to provide content material because advertisers will pay them a lot of money to be prominently showcased, so you should use their platform to put up videos regarding your practice," states Mr. Flasch. He suggests that the more content a dentist provides to YouTube, the greater placement he will achieve on Google.